From Steve Wozniak's amazing creation to a perfect brain rot machine. Preface: this entry doesn't try to suggest there's a "better" or "worse", it aims to illustrate corrosive marketing tactics that eroded our basic daily technology and cult-like, lifestyle defining following for what is in fact a device manufacturer. I'm a big proponent of using all technology that is accessible for you and fulfills it's purpose. All devices and software are only a means to an end - a tool. Never forget that you, the user of this tool, are the most important part. Before "think different" Apple we know today, there were faceless computer corporations like IBM or Compaq with their gray, ubiquitous boxes with no characteristics. Everything was mainly focused on utilitarian aspect as computers and personal devices were mainly business oriented tools and not a lifestyle accessory. IT industry best known early "genius" is certainly Steve Jobs....